12/03/2013
By Saadia Khalid
LEEDS: A proper journalist is expected to have a
handful of professional skills. This could include writing, reporting,
identifying an issue, digging up facts, being impartial, focused, well
connected, resourceful etc. But fast joining that burgeoning list is the
need for marketing awareness and scoring points.
The media savvy journalists
By Saadia Khalid
LEEDS: A proper journalist is expected to have a
handful of professional skills. This could include writing, reporting,
identifying an issue, digging up facts, being impartial, focused, well
connected, resourceful etc. But fast joining that burgeoning list is the
need for marketing awareness and scoring points.
These days journalists, irrespective of their experience, use
increasingly sophisticated marketing skills to promote their stories.
Amongst the tools at their disposal are the conveniently accessible
Facebook and Twitter.
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