22/01/2016
Basics of computer +internet
What is online journalism?
Scope and importance of online journalism
Web journalism/ online journalism in Pakistan
Web resources + Data Basis
Blogs and blog writing
Blogs layout
Web writing Styles (Political / Social / Religious & Crime)
Social media networking / virtual community
Cyber laws and ethics
Subject: Online Communication
Course Code:512
Course Outline:-
Basics of computer +internet
What is online journalism?
Scope and importance of online journalism
Web journalism/ online journalism in Pakistan
Web resources + Data Basis
Blogs and blog writing
Blogs layout
Web writing Styles (Political / Social / Religious & Crime)
Social media networking / virtual community
Cyber laws and ethics
Subject:
Theories of Communication
Course Code:
3101
Course Objective:-
This course has been designed to enable the
students to have a better insight into the concepts and effects of media on
individual and society. On the
completion of this course, the students will be able to adopt different media
theories in research methodology and designing messages.
Course Outline: -
Mass communication theory – Evolution and
Development
Normative theories
Gate-keeping
Two-step flow of communication
Selective exposure, perception and retention
Cognitive Dissonance theory
Social Learning theory
Diffusion of innovations model
Knowledge gap hypothesis
Social realities versus mediated realities
Attitude and persuasion
Cultivation effects hypothesis
Agenda setting, framing, priming
